WEBINAR

800 million consumers: how to position your business in the EU-Mercosur Agreement

A series of strategic webinars for companies, executives, and specialists who want to understand the practical impacts of the largest trade agreement between Europe and South America.

EVENT
VIRTUAL

PRE-REGISTRATION

MAY

2026

*Dates will be announced soon.

Institutional support

Consul General of Brazil in Milan (Institutional Openness)

Hadil da Rocha-Viana

Speakers and moderators

Professor and Former Minister of Finance (Speaker)

Rubens Ricupero

Member of Parliament of Italy (Speaker)

Fabio Porta

Chairman and Partner at Intrust Associates (Moderator)

Giovanni Montoneri

Partner at Tusa Advogados (Moderator and Speaker)

Gabriele Tusa

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Lawyer and Partner at Intrust Associates (Moderator)

Gabriel Loschiavo

Chairman and Partner at Intrust Associates (Moderator)

Giovanni Montoneri

Content Structure

Central Themes of the Event Panels

Progressive tariff reduction and elimination of barriers.
Establishment of import and export quotas.
Rules of origin and certifications
Timeline for implementing the agreement.

(PANEL 1 - Soon)
Overview & Preparation

Positive impacts for agribusiness and the food sector.
Outlook for the manufacturing and capital goods industry
Openings in the services, technology and innovation sector
Optimized strategies for entering the European market.

(PANEL 2 - Soon)
Concrete Opportunities

Compliance with stringent European technical standards.
Adapting to the Green Deal and new ESG requirements
Cross-cutting legal compliance and data protection (LGPD/GDPR)
Ensuring legal security in new international contracts.

(PANEL 3 - Soon)
Regulatory Challenges

About the Webinar Series

Panorama

The agreement between the European Union and Mercosur will provisionally enter into force on May 1, 2026, inaugurating a new chapter in trade relations between the two blocs.

To support businesses during this strategic moment, the Consulate General of Brazil in Milan, in partnership with Intrust Associates and Tusa Advogados, is promoting a series of webinars with experts in international trade, European law, and business strategy.